How much does the WhatsApp Business API cost?

Meta charges for each message your business delivers, at a rate set by the message's category (marketing, utility, authentication or service) and the country code of the number you send to. For example, from 1 October 2026 a marketing message to the United States or Canada costs $0.0250, to the United Kingdom $0.0635 and to India $0.0118; a utility message to the United States costs $0.0034. Messages customers send to you are free.

Are WhatsApp service messages free?

Not any more. From 1 October 2026 each business phone number gets 1,000 free service messages a month (they do not roll over), and Meta charges for every service message after that at the service rate for the country. Service messages are free-form replies sent within 24 hours of the customer's last message.

Do I pay for utility messages sent while the customer service window is open?

Yes, from 1 October 2026. Utility templates sent in reply to a customer within the 24-hour window were free from July 2025 to September 2026; they are now charged at the normal utility rate.

What are WhatsApp volume tiers?

Utility and authentication messages get cheaper as you send more of them in a month: Meta counts your messages per market and category across your whole business portfolio, and each band of messages is charged at its own lower rate, up to 25% below the list rate. Marketing and service messages have no volume tiers. The calculator applies the tiers for you.

What is the authentication-international rate?

A higher authentication rate in some markets, charged only to businesses Meta has told are eligible: those sending more than 750,000 login-code messages in 30 days to users in those markets while being based in a different country. Meta gives 30 days' notice by email before it applies. Most businesses pay the normal authentication rate.

Can WhatsApp messages be free?

Two ways. Messages customers send you are always free, and when a customer messages you from a Click to WhatsApp ad, your replies open a free entry point window of up to 7 days in which Meta does not charge for marketing, utility, authentication or service messages. The calculator does not assume either, because they depend on your traffic.

Which currency does Meta bill WhatsApp in?

Meta bills in one of 16 currencies chosen when your WhatsApp account is created (including USD, EUR, GBP, INR, BRL, AUD and AED), each with its own published rate card. This calculator uses the US dollar card. Businesses in countries without their own billing currency, such as South Africa, are billed in US dollars.

Does my WhatsApp provider charge on top of Meta's rates?

Often, yes. Many WhatsApp Business Solution Providers add a per-message markup, a monthly platform fee or both. This calculator shows only what Meta charges, so you can compare providers' prices against the real cost of the messages.

How often does WhatsApp API pricing change?

Meta changes rates only on the first day of a quarter (1 January, 1 April, 1 July or 1 October), with at least a month's notice. The rates here are the card effective 1 October 2026.

Free tool · Rates effective 1 October 2026

WhatsApp API pricing calculator

Pick the countries your customers are in, enter how many marketing, utility, login and service messages you send a month, and see what Meta would bill you. Volume tiers and the free service allowance are applied for you.

Your messages per month

Add each country your customers are in. Meta charges by the country code of the number you send to.

Country

Billed at Meta's North America rates.

Marketing Utility Login / authentication Service

WhatsApp business phone numbers Each number gets 1,000 free service messages a month. Use authentication-international rates Only if Meta has told you that you're eligible: large senders of login codes to users outside the country your business is based in.

What Meta would bill you

$77.20 USD / month

11,000 messages · $0.0070 per message on average

Recalculating…

Category	Messages	Cost
Marketing	2,000	$50.00
Utility	5,000	$17.00
Login / authentication	1,000	$3.40
Service	3,000	$6.80

1,000 service messages are free (1,000 per phone number).
Meta's list rates, effective 1 October 2026. Excludes tax and any provider's fees.

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How WhatsApp Business API pricing works

Since 1 July 2025 Meta charges per delivered message, not per conversation. Each message your business sends has one category, and the price depends on that category and on the country code of the phone number you send it to. Messages your customers send you are free.

From 1 October 2026, two kinds of message that used to be free are charged again: service replies after the first 1,000 a month per phone number, and utility templates sent while a customer service window is open.

Marketing: Promotions, offers, announcements, abandoned-cart nudges and re-engagement. The most expensive category, with no volume discounts.
Utility: Updates about something the customer did or asked for: order confirmations, delivery updates, bookings, payment reminders. Cheaper, with volume tiers.
Authentication: One-time passcodes for logging in or verifying an account. Usually priced like utility, with its own volume tiers.
Service: Free-form replies within 24 hours of the customer's last message. 1,000 a month free per phone number, then charged from 1 October 2026.

WhatsApp API rates by country (October 2026)

Meta's list rates per delivered message, in US dollars, effective 1 October 2026. Countries not named on the card are billed at their region's rate. Utility and authentication rates fall further with volume. Source: Meta's WhatsApp pricing documentation.

WhatsApp Business Platform rates per message in USD, effective 1 October 2026
Market	Marketing	Utility	Authentication	Auth-international	Service
Argentina	$0.0618	$0.0260	$0.0260	—	$0.0260
Bangladesh	$0.0732	$0.0037	$0.0037	$0.0960	$0.0037
Brazil	$0.0625	$0.0068	$0.0068	—	$0.0068
Chile	$0.0889	$0.0200	$0.0200	—	$0.0200
Colombia	$0.0125	$0.0008	$0.0008	—	$0.0008
Egypt	$0.0644	$0.0036	$0.0036	$0.0650	$0.0036
France	$0.0859	$0.0300	$0.0300	—	$0.0300
Germany	$0.1365	$0.0550	$0.0550	—	$0.0550
Hong Kong	$0.0732	$0.0260	$0.0260	—	$0.0260
Hungary	$0.0860	$0.0350	$0.0350	—	$0.0350
India	$0.0118	$0.0014	$0.0014	$0.0304	$0.0014
Indonesia	$0.0411	$0.0250	$0.0250	$0.1360	$0.0250
Iraq	$0.0341	$0.0079	$0.0079	$0.1280	$0.0079
Israel	$0.0353	$0.0053	$0.0053	—	$0.0053
Italy	$0.0795	$0.0300	$0.0300	—	$0.0300
Kazakhstan	$0.0604	$0.0180	$0.0180	$0.1600	$0.0180
Kuwait	$0.0792	$0.0440	$0.0440	$0.1200	$0.0440
Malaysia	$0.0860	$0.0140	$0.0140	$0.0418	$0.0140
Mexico	$0.0397	$0.0085	$0.0085	—	$0.0085
Morocco	$0.0414	$0.0230	$0.0230	$0.0811	$0.0230
Netherlands	$0.1597	$0.0500	$0.0500	—	$0.0500
Nepal	$0.0732	$0.0034	$0.0034	$0.1120	$0.0034
Nigeria	$0.0516	$0.0067	$0.0067	$0.0750	$0.0067
Oman	$0.0341	$0.0247	$0.0247	$0.0600	$0.0247
Pakistan	$0.0473	$0.0150	$0.0150	$0.0750	$0.0150
Peru	$0.0703	$0.0300	$0.0300	—	$0.0300
Poland	$0.0366	$0.0122	$0.0122	—	$0.0122
Qatar	$0.0341	$0.0120	$0.0120	—	$0.0120
Romania	$0.0860	$0.0290	$0.0290	—	$0.0290
Russia	$0.0802	$0.0400	$0.0400	—	$0.0400
Saudi Arabia	$0.0576	$0.0107	$0.0107	$0.0598	$0.0107
Singapore	$0.0732	$0.0160	$0.0160	—	$0.0160
South Africa	$0.0379	$0.0095	$0.0095	$0.0200	$0.0095
Spain	$0.0707	$0.0200	$0.0200	—	$0.0200
Sri Lanka	$0.0732	$0.0020	$0.0020	$0.1440	$0.0020
Turkey	$0.0109	$0.0009	$0.0009	—	$0.0009
Ukraine	$0.0860	$0.0298	$0.0298	$0.0746	$0.0298
United Arab Emirates	$0.0576	$0.0157	$0.0157	$0.0510	$0.0157
United Kingdom	$0.0635	$0.0220	$0.0220	—	$0.0220
North America Canada, United States	$0.0250	$0.0034	$0.0034	—	$0.0034
Rest of Africa Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Eritrea, Eswatini, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mozambique, Namibia, Niger, Republic of the Congo, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Tanzania, Togo, Tunisia, Uganda, Zambia, Zimbabwe	$0.0225	$0.0040	$0.0040	—	$0.0040
Rest of Asia Pacific Afghanistan, Australia, Cambodia, China, Japan, Laos, Mongolia, New Zealand, Papua New Guinea, Philippines, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam	$0.0842	$0.0113	$0.0113	—	$0.0113
Rest of Central & Eastern Europe Albania, Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Latvia, Lithuania, Moldova, North Macedonia, Serbia, Slovakia, Slovenia	$0.0860	$0.0212	$0.0212	—	$0.0212
Rest of Latin America Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Uruguay, Venezuela	$0.0740	$0.0113	$0.0113	—	$0.0113
Rest of Middle East Bahrain, Jordan, Lebanon, Yemen	$0.0392	$0.0091	$0.0091	—	$0.0091
Rest of Western Europe Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Sweden, Switzerland	$0.0592	$0.0171	$0.0171	—	$0.0171
Other Every country not listed elsewhere	$0.0604	$0.0077	$0.0077	—	$0.0077

WhatsApp API pricing FAQ

How much does the WhatsApp Business API cost?: Meta charges for each message your business delivers, at a rate set by the message's category (marketing, utility, authentication or service) and the country code of the number you send to. For example, from 1 October 2026 a marketing message to the United States or Canada costs $0.0250, to the United Kingdom $0.0635 and to India $0.0118; a utility message to the United States costs $0.0034. Messages customers send to you are free.
Are WhatsApp service messages free?: Not any more. From 1 October 2026 each business phone number gets 1,000 free service messages a month (they do not roll over), and Meta charges for every service message after that at the service rate for the country. Service messages are free-form replies sent within 24 hours of the customer's last message.
Do I pay for utility messages sent while the customer service window is open?: Yes, from 1 October 2026. Utility templates sent in reply to a customer within the 24-hour window were free from July 2025 to September 2026; they are now charged at the normal utility rate.
What are WhatsApp volume tiers?: Utility and authentication messages get cheaper as you send more of them in a month: Meta counts your messages per market and category across your whole business portfolio, and each band of messages is charged at its own lower rate, up to 25% below the list rate. Marketing and service messages have no volume tiers. The calculator applies the tiers for you.
What is the authentication-international rate?: A higher authentication rate in some markets, charged only to businesses Meta has told are eligible: those sending more than 750,000 login-code messages in 30 days to users in those markets while being based in a different country. Meta gives 30 days' notice by email before it applies. Most businesses pay the normal authentication rate.
Can WhatsApp messages be free?: Two ways. Messages customers send you are always free, and when a customer messages you from a Click to WhatsApp ad, your replies open a free entry point window of up to 7 days in which Meta does not charge for marketing, utility, authentication or service messages. The calculator does not assume either, because they depend on your traffic.
Which currency does Meta bill WhatsApp in?: Meta bills in one of 16 currencies chosen when your WhatsApp account is created (including USD, EUR, GBP, INR, BRL, AUD and AED), each with its own published rate card. This calculator uses the US dollar card. Businesses in countries without their own billing currency, such as South Africa, are billed in US dollars.
Does my WhatsApp provider charge on top of Meta's rates?: Often, yes. Many WhatsApp Business Solution Providers add a per-message markup, a monthly platform fee or both. This calculator shows only what Meta charges, so you can compare providers' prices against the real cost of the messages.
How often does WhatsApp API pricing change?: Meta changes rates only on the first day of a quarter (1 January, 1 April, 1 July or 1 October), with at least a month's notice. The rates here are the card effective 1 October 2026.

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